Technical Visits: ICEHOTEL, entepreneurship & brand management
ENTREPRENEURSHIP & BRAND MANAGEMENT – the story about the hotel made of ice and snow.
If it is possible to build a hotel of ice in a small village 200km north of the Arctic Circle, and strike the whole world with amazement, then anything is possible. The story of ICEHOTEL is indeed a fairy tale come true. The free-flowing Torne River is the origin and artery of ICEHOTEL. From the river, the ice is borrowed each early spring, kept cold during summer and transformed into ICEHOTEL as soon as the cold season allows. All is returned trickling naturally to the river come late spring. It is here, on the river shore in the village of Jukkasjärvi that our story begins.
CONTENT: Lecture on the entrepreneurship of ICEHOTEL, the story of ICEHOTEL and ICEBAR. The focus is on mentorship and dialogue with the clients and their possibilities to learn from ICEHOTEL and implement this knowledge at home.
LECTURER: Dan Björk or Yngve Bergqvist
TIME: Half day or 3 hours.
AVAILABILITY: Year-round, upon request.